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      DIGITAL MATURITY RESEARCH:

      Find your place on the digital maturity curve

      Future growth and savings means investing in AI, IoT, automation and data management.

      VIEW THE INFOGRAPHIC
      READ THE EBOOK
      DOWNLOAD FULL STUDY

      Welcome to the
      End of the Beginning

      As we move beyond the early days of the new modern economy, decision makers wonder which strategic investments make the best sense. Which initiatives will yield the best returns and boost their digital maturity? How do they compare with their peers?

      To find the answers, we surveyed roughly 2,500 business and technology leaders from multiple industries globally that collectively account for about $21.6 trillion in annual revenue.

      Categories of Digital Maturity

      To better understand what a leader looks like, we created a digital maturity score to:

      Determine how much businesses should be investing in digital as a percent of revenue today and in the near future.

      Gain insight into the investments yielding the greatest returns, as well as the next best areas of focus.

      Illuminate how returns fluctuate based on digital maturity level.

      Respondents were placed into one of four categories:
      LEADERS

      80–100th percentile

      ADVANCERS

      55–80th percentile

      IMPLEMENTERS

      30–55th percentile

      BEGINNERS

      30th percentile

      Invest in AI, IoT, automation and data

      Lighting the Way to the Digital Economy

      PLAY VIDEO

      The details of how you use software to compete and win will be specific to your company and your customers, but it's certain that software—up and down every value chain in every industry and sector—will only get more essential to creating value.

      Key findings from our digital maturity research

      Investing in AI: Moving Along the Digital Maturity Curve

      Digitally mature businesses are more likely to consider themselves at an advanced stage of AI adoption, according to our recent study, enabling them to turn data into insights at the scale and precision required today.

      CALCULATING TECHNOLOGY'S RETURNS
      Percent of respondents who said they are getting "moderate" or "high" returns on these investments.
      Becoming digital pays off.

      As businesses move from digital laggards to leaders, they can expect net benefits equal to 9% of revenue, unlocking total value of $770 million for the average-size company in our study.

      THE DIGITAL FORCE MULTIPLIER
      As beginners become leaders, they can increase their net benefits (revenue minus cost) from 2.7% to 9% of revenue.
      Humans are still at the digital center.

      Among advancers and leaders in our study, 48% said a top lesson learned was to start their initiatives with human insight. Leaders align new technologies with human requirements—workforce transformation, improving consumer and employee experiences, etc.

      A HUMAN TOUCH DRIVES GROWTH WHILE LOWERING COST
      Percent of respondents saying high positive impact on revenue/cost.
      Beginner Leader
      Workforce transformation Cost 17% 28%
      Revenue 18% 29%
      Human-centric, tech-enabled products and services Cost 9% 15%
      Revenue 11% 22%

      Find your digital starting line

      Every day, leaders are besieged by wave after wave of new technologies threatening to disrupt—or ignite—their business. Applying these new technologies has become the core competency for anyone hoping to thrive in the modern economy. Our research into digital maturity reveals how much businesses should be investing in advanced technologies as a percent of revenue today and in the near future. Determine the next best areas to focus on to ensure the returns you can expect at various points of the maturity curve and more. It pays to find out where you are today to make the best decision on where to start.

      DOWNLOAD OUR RESEARCH

      About our study

      • Global and cross-industry
        Companies studied collectively account for about $21.6 trillion in annual revenue.

        We conducted our study with ESI ThoughtLab of 2,491 C-level executives and their direct reports across four regions and 12 industries and from a mix of enterprise functions. In addition, ESI ThoughtLab conducted interviews with senior executives in more than 20 companies across industries and world locations.

      • 12 industries represented
        Each industry represented 8% to 9% of the sample, or approximately 200 respondents per industry.
        • Healthcare payers
        • Healthcare providers
        • Technology hardware and software
        • Consumer products
        • Financial services
        • Industrial manufacturing
        • Insurance
        • Life sciences
        • Media/entertainment/publishing
        • Retail
        • Telecommunications
        • Utilities
      • Executives surveyed
        Respondents by title

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